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The BRAND UKRAINE International Conference is a flagship event dedicated to Ukraine's brand development and international communications. Serving as a professional hub, it unites both Ukrainian and international experts in strategic communications, brand development, and global research, alongside government officials, diplomats, and business representatives.

Among friends and partners gathered here, we will share experiences and knowledge, discuss the most effective practices and tools, acquire new insights, and strategize for Ukraine's brand development. Our goal is to make Ukraine's brand even stronger and more influential on the global stage.

Ukrainian Superpower:
How Ukraine won the hearts and minds of millions of people in the world?

This year, the conference will focus on Ukraine's soft power. It has become a crucial tool in garnering widespread international support and bolstering Ukraine's hard power amidst the full-scale Russian invasion. Ukraine's soft power has emerged as a superpower, captivating and inspiring millions worldwide, instantly making headlines and dominating news feeds and social media platforms.

The Brand Power: How sharing knowledge about its culture and history helps Ukraine find support worldwide

Soft Power: How Ukrainian diplomacy, creativity, and effective use of digital communications captured the hearts and minds of millions 

Balance: How to keep the Ukrainian cause in the focus of global attention and lay the groundwork for post-war recovery

Ukrainians are already convinced that the country's image is a powerful "weapon" on the world stage. The country's brand affects its ability not only to attract investments and promote its goods and services in foreign markets but also to influence decision-making in international relations.








panel discussions featuring prominent international and Ukrainian experts
workshops from leaders in the field of international communications
guests for professional networking


* the language of the event is English with simultaneous translation into Ukrainian

09:00 – 10:00

Registration and

10:00 – 11:00

Welcome speeches

11:00 – 12:30

Panel Discussion

Soft Power: How the Great War Changed Key Narratives in Ukraine's Global Communications

13:00 – 14:30

Panel Discussion

The Power of Brand: How Ukraine's Positive Global Image Can Facilitate the Post-War Recovery

15:30 – 17:00


17:15 – 18:00

Sergiy Klimov

Ukrainian wine as an unexpected instrument of promoting Ukraine on the international stage

18:00 – 20:00


of Ukrainian wines and contemporary Ukrainian cuisine


Zinc Network. Creativity Without Borders: Launching a Global Campaign that Changes the World (registration is closed)

This workshop is for:

  • Creative communications professionals

  • Individuals aspiring to create impactful international campaigns

  • Those seeking to inspire positive change and UNITED24Media. Artificial intelligence and storytelling: the power and pervasiveness of digital communications

This workshop is for:

  • Digital communication professionals

  • Individuals interested in applying AI for storytelling

  • Those wishing to expand the boundaries of storytelling in business and marketing

Pitching Ukrainian Stories to International Media

This workshop is for:

  • Individuals seeking to effectively communicate Ukraine's story to the world

  • Those interested in crafting compelling pitches

  • Professionals aiming to develop connections with international media outlets

BRAND UKRAINE and Detector media. Disinformation's Impact on Country Image and Perception and Strategies to Counter It 

This workshop is for:

  • Diplomats and representatives of international organizations

  • Government officials

  • Strategic communications experts


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